Vladimir Ilyich Lenin, Ho Chi-Minh, Mao Zedong, they were all dirty
communist dictators, but they were also right.
 |
| Funky Business: Talent Makes Capital Dance Jonas Ridderstrale,Kjelle A. Nordstrom |
“-They were right
because they subscribed to the Marxist view that the workers should own the
major assets of society, the critical means of production. We now do – though
we do so individually rather than collectively. And, perhaps, we did all along
but we just didn’t have the insight to realize it.
Workers control the
principal means of production. Workers – people in software houses in
Frankfurt; shipyard workers in Stavanger; creatives in Chinese ad agencies;
suits in offices in Sydney; factory workers in Los Angeles; derivative traders
in Singapore – use their brains and, sometimes, their brawn to create new
wealth.
In a modern company 70
to 80 percent of what people do – often more – is now done by way of their
intellects.
The critical means of production is small, gray and weighs around
1.3 kilograms. It is the human brain.
The human brain is
gloriously complex and intricate. It uses holographic organizing principles –
the parts reflect the whole. Laboratory research even shows that you can take
away nine-tenths of a brain and it will still work. Try doing that to your car,
iPod or sat nav.”
I read the book where the previous text was taken when I was 15 years
old. It was the year 2001 and the book had just been published. Its ideas
changed my way of thinking radically and made me take interest in marketing and
globalization. Still now, after 10 years, I can see more clearly that knowledge
is the new battlefield for countries, corporations and individuals. We are
living in a world that is getting physically smaller and smaller every second.
We can reach our friends, family and co-workers in a matter of seconds from another
side of the globe.
Technology today has permitted us the possibility to do more things together
without being physically present. It also means that we don’t have to be alone,
if we don’t want so. Our thoughts, ideas, ideologies, both positive and
negative spread through the internet’s cyberspace with the speed of light
gathering readers, followers and developers around them.
Good example of spreading the information is TED (Technology, Entertainment,
Design) and the TED videos, which are filmed in the TED conferences. The
speakers are given a maximum of 18 minutes to present their ideas in the most
innovative and engaging ways they can while they are being filmed. The goal of
these conferences is to spread brilliant ideas and inspire people to create a
better future. TED’s slogan is ideas worth spreading.
The speakers who
attend to TED conferences are experts in their field of study. They are
presented widely from the fields of science but there have also been musicians,
human right activists, politicians and so on.
Since June 2006, the
talks have been offered for free viewing online TED.com. As of November 2011,
over 1,050 talks are available free online. On Tuesday November 13, 2012, TED
Talks had been watched one billion times worldwide, reflecting a still growing
global audience.
For me, this is one
of the best examples of how we can use our own critical means of production to
spread ideas, information and inspiration in this globalizing world. =)
Sir Ken Robinson - Bring on the learning revolution!
PS: You can find the same video with subtitles from HERE
